Paul Farris and co-author Kusum L. Ailawadi explore the issue of how to raise price prices in a sluggish economy without alienating customers and making a company vulnerable to competitors. The article considers some things companies shouldn't do — but often do anyway — along with some smarter alternatives for raising prices.
Experts in Antitrust and Intellectual Property
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- Wall Street Journal publishes article by CE Academic Affiliate Paul Farris on pricing strategies in a sluggish economy