Brett L. Reed

Mr. Reed specializes in the economic analysis of intellectual property, including the assessment of economic alternatives, lost profits, price erosion, reasonable royalties, and other valuation/damages issues. He also has extensive experience providing detailed analyses and expert reports evaluating antitrust issues and economic damages associated with false advertising, antitrust, fraud, termination, and business interference claims.

Mr. Reed has frequently served as an expert witness on significant patent infringement matters and has testified on patent infringement damages in trial in district courts across the United States. He has also provided testimony at hearings at the International Trade Commission, and in trial and arbitrations in other matters throughout America and in Sweden. In his 30+ years as an economic consultant, Mr. Reed has worked on projects covering hundreds of companies from numerous high-technology industries, including consumer electronics, information services, semiconductors, computers and components, TVs and displays, software and games as well as the telecommunications (including cell phones and mobile networks), broadcasting, automotive, oilfield equipment, biotechnology and medical equipment industries. In addition to leading to expert testimony, these efforts include assisting in the evaluation and negotiation of patent license agreements. With extensive, continuous exposure to leading company and industry information sources, Mr. Reed has acquired a comprehensive knowledge of the competitive, licensing and financial environments of high-tech industries. He also has expertise with economic analysis in a number of other industries, including real estate, construction, entertainment, and consumer goods. He has also written and lectured on patent damages and intellectual property valuation. Mr. Reed holds an MA in economics from the University of California at Los Angeles and a BA in economics from the University of California at Irvine.

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